By the Nereus PR Team It’s been a few months since Twitter gave us all more room to say what we needed(?) to say. Naturally we have been curious about what impact Twitter’s newfound generosity has had on our clients’ thinking and on how we do PR. So we asked the Nereus team to share their experience so far and what they think it has meant for the industry, clients, and for themselves. In 280 characters or less, #OfCourse. What do you think Twitter’s increase in characters means … Read More →
From scandal to space rockets and robots; here are the top tech news stories of 2018 (so far)
By Kevin Gaboury and Joe Balich If the first three months are any indication, 2018 is shaping up to be an interesting year for technology. It may be more appropriate to refer to it as the Year of the Robotic Dog, as we’ve seen tech advancements in robotics and self-landing rockets, as well as the continued drama surrounding Facebook and Uber. The following is a recap of some tech stories that have caught the Nereus team’s attention so far this year: SpaceX aims for the stars SpaceX … Read More →
Should Uber Tread Lightly?
By Matt Baxter This month brought up an interesting PR situation for ridesharing company Uber. After a weekend of negative coverage resulting from an MIT report, Uber CEO Dara Khosrowshahi took a swipe at MIT and pushed back with Uber’s own analysis of the data with the following tweet: This type of issue is relatively common in the field of public relations (although not always to this extreme) and – when the occasion arises – it is important to offer sound counsel to your … Read More →
Beware Boring Blogs
By Rachael Watson Here at Nereus, we regularly work with our clients to create compelling blog content that achieves a multitude of goals; like providing important technical updates, sharing a viewpoint on industry trends, encouraging collateral downloads, and often, just increasing marketplace awareness for their product, technology, or association. As you can imagine, highly technical content can sometimes be – for a lack of a better word – boring. So, how do we create content that sizzles … Read More →
June News Recap – The Future is Now
By Meghan Zea and Allison Barry Our team is always reading about the “next big thing” in technology - whether it be the next iPhone, hover boards or online orders that provide a bit of instant gratification with doorstep delivery via drone. The future of technology that was once only conceivable in Sci-Fi movies seems to be approaching at warp speed. For our June news rundown, we collected the most futurist tech news from the last month, providing a glimpse of what the future may hold. … Read More →
Fyre Drill: When a High-Profile Event Becomes a PR Nightmare
By Allison Barry By now you have probably heard about the 1,000s of millennials that were duped by popular 2000s rapper, Ja Rule, into paying between $1,000 to $100,000 to be stranded on a tropical island with a staff woefully underprepared to host a “festival.” If you somehow managed to avoid the social media firestorm – pun intended – you can catch up on all the drama here. In hindsight, the potential pitfalls and red flags indicating an impending disaster are pretty evident. As PR … Read More →
March 2017 – News Recap
By Allison Barry March was another busy month in tech and PR. The spring season has sprung, and along with it, so have the amazing and, at times shocking, stories of 2017. The Nereus team took on Mobile World Congress in Barcelona at the beginning of the month, the US senate voted to allow ISPs to sell your browser history, Elon Musk wants to connect the human brain to computers, scientists are using rocket ship software to save bats, and if you have ever been to the DMW, your face is … Read More →
Beyond the Booth – Making the Most of Your Next Industry Event (PART II)
By Joe Balich This post continues our series on making the most of your next event presence outside of merely hosting an exhibit on the show floor. In part one of the “Beyond the Booth” series, we explain how media engagement and speaking opportunities can expand your message to an even larger event audience. In our second edition, we explore additional promotional opportunities stemming from event awards and social media. Event Awards In addition to speaker sessions and vendor … Read More →
January 2017 News Recap
By Allison Barry 2017 has certainly had an exciting start! From thousands of Google employees protesting to consumers #DeletingUber and orangutans finding love, the year of the rooster has been interesting so far, to say the least. But none of this may matter because we may just be living in a hologram. Let’s take a look at this month’s most interesting news stories. The beginning of the month started off with the annual Consumer Electronics Show (CES) in Las Vegas. Attendees traveled … Read More →
Beyond the Booth – Making the Most of Your Next Industry Event (PART I)
By Joe Balich An official presence at a tradeshow or conference offers companies one of the best opportunities to showcase their latest products, services, and solutions. Through creative signage, product demonstrations, informational handouts, and an engaging booth staff, attendees can walk away with a solid understanding of your organization and its offerings. That said, simply hosting a booth on the exhibit floor can result in both a waste of valuable time and resources. Remember, your … Read More →