By the Nereus PR Team
It’s been a few months since Twitter gave us all more room to say what we needed(?) to say.
Naturally we have been curious about what impact Twitter’s newfound generosity has had on our clients’ thinking and on how we do PR.
So we asked the Nereus team to share their experience so far and what they think it has meant for the industry, clients, and for themselves.
In 280 characters or less, #OfCourse.
What do you think Twitter’s increase in characters means for our clients?
- Trying to do too much (multiple hashtags, trying to be part of multiple conversations at once) can backfire and water down a message.
- Those who’ve been disciplined in the past benefit; those who don’t know their message still struggle regardless of character limit.
What do you think it has meant for the PR industry?
- Our job’s always been to reign in content and ensure it’s still snackable/readable. But the time/energy to craft a client tweet with clear messaging has been shortened.
- Content is king, so it makes sense to allow users to say more but ultimately, it’s just more information to get client’s messages through.
I’m positive there has been more room (literally) for engagement with stakeholders.
How do you think it has or will impact you as a social media pro?
- Twitter’s brevity is its strength. Editing is still a valuable skill.
So, what do you think? Has the change in characters been good for you, or do you think it’s making communication more complicated? Does Twitter’s change say something about your character?
And if you think it’s good, go ahead and use all 280 characters to tell us. We won’t judge.