This is the first of a two-part series about the value of consistent messaging in PR By Matt Baxter We’ve all been there. You’ve prepped for the interview, you know your product or position well (perhaps too well) and you’re confident in what you need to say. It’s going well and you’re feeling good. Then the reporter asks a difficult question – perhaps it’s something just slightly off topic, but within your area of expertise. Naturally, you want to be helpful and answer the question, so … Read More →
