Many of you are likely familiar with the proverb "the cobbler's children have no shoes." Though in this day and age of fast fashion and online shopping, the cobbler's kids are just a click away from cool kicks, unfortunately, the same does not apply to PR and Marketing Communications companies...like ours. We say over and over on this website - and in person - that we ALWAYS put our clients first. With this in mind, we've decided to take on one more very important client: Nereus. Follow … Read More →
Get Your Campaign Cooking
How we used a unique anniversary to raise awareness for a new cooking technology Nereus worked with the RF Energy Alliance (RFEA) to drum up continued excitement in the appliance market for a revolutionary cooking technology — solid-state RF energy (SSRFE). With capabilities beyond a traditional magnetron-powered microwave, SSRFE is set to power intelligent cooking devices of the future. The campaign began when we identified a relevant news trend: 2017 marked the 50th anniversary of the … Read More →
Tell a Global Story
From 2015 to 2016, Nereus engaged in a global launch campaign supporting a next generation specification for consumer electronics. Our clients' goal: to raise awareness of the new technology. The Nereus and client teams engaged press and analysts and key industry events around the world, resulting in 125 briefings and 100+ unique feature articles in top-tier outlets. Nereus developed and planned reactive announcements as well (3 global and 1 domestic) resulting in 97,094 document views on … Read More →
Launch Something New
In the fall of 2016, Nereus worked hand-in-hand with a newly-formed association to launch their website and publicly announce the organization. Along with distribution of the press release, the Nereus team targeted top tier tech industry publications and arranged and managed more than 20 press and analyst briefings, resulting in 90 articles. The team also created social media elements for the client, to amplify the announcement and increase awareness within the ecosystem. Following the … Read More →
Strengthen Client Positioning
The Nereus team was challenged when our client requested that we find a way to strengthening their already stellar positioning on the Big Stage at the Consumer Electronics Show (CES). Nereus' strategy was to highlight industry adoption by promoting product shipments and industry wins. Nereus also worked with the client to strategically release product announcements timed around the Show. The team leveraged independent testing by octoScope in a release that validated our client's chipset … Read More →
Make a Client Stand Out
Nereus was challenged to develop messaging to make a client stand out in a competitive announcement environment and launch a new technology to provide IT managers a standardized approach to the management of virtualized environments. With this launch, the client aimed to spur adoption of the technology and increase the organization's brand awareness in the virtualization marketplace. Adding to the challenge, the client intended to launch the technology in conjunction with a key industry event … Read More →
Turn a Negative Into a Positive
A Portland, OR business had received negative backlash on a local opinion blog when one of the employees responded "anonymously" to a post about the company's product. The employee's response impacted brand awareness immediately. Potential customers who had been interested in visiting the business responded online that they were now going to shun the establishment. The Nereus team came to the rescue. First, the team recommended that the business talk directly to the community, owning up to … Read More →