Written by: Matt Baxter, General Manager Mobile networks connect people and devices across the world. Whether you're streaming a video, making a FaceTime call, or using a smart home device - mobile networks make it all possible. As technology evolves, networks must become faster, smarter, and more efficient to keep up. The digital transformation of mobile networks is helping them become more flexible and powerful—and make the future possible. Open Standards: Making Networks Better In … Read More →
USB: Enabling Connections for Three Decades and Counting
Author: Kevin Gaboury, Account Executive, Nereus USB is one of the handful of technologies that many of us use daily without even thinking about it. Whether charging a phone, loading files onto an external hard drive, or plugging your computer into a docking station, chances are good that you’ve used USB technology at some point. As the organization nears its 30th anniversary, we look back on USB’s journey from a great idea to its ubiquity as a widely adopted industry standard that makes … Read More →
Ultra Accelerator Link™ (UALink™) – A New Industry Org Enhancing AI/ML Workloads
Written by: Nolan Morgan, Account Executive As AI continues to dominate tech industry news and design trends, data centers are forced to adapt to the booming demand for available computing power and memory required to efficiently execute training and inferencing. New on the scene, (as of October 2024) the UALink Consortium is defining an open-industry standard technology capable of supporting high-speed, low-latency communication between accelerators for scale-up AI systems in data … Read More →
Nereus Wrapped: Striking the Right MarCom Chords
Another busy year has come and gone for the Nereus team, so we are taking this opportunity to share a few of our favorite client wins from 2024. From integrated press campaigns to comprehensive speaker tracks at industry events and specialized advertising promotions to compelling content development, the Nereites truly did it all. Read on to learn more about the team’s activity highlights! USB-IF Makes Waves at Key Global Events According to Nereus General Manager, Matt Baxter, this … Read More →
Cobbling Ain’t Easy
Many of you are likely familiar with the proverb "the cobbler's children have no shoes." Though in this day and age of fast fashion and online shopping, the cobbler's kids are just a click away from cool kicks, unfortunately, the same does not apply to PR and Marketing Communications companies...like ours. We say over and over on this website - and in person - that we ALWAYS put our clients first. With this in mind, we've decided to take on one more very important client: Nereus. Follow … Read More →
Get Your Campaign Cooking
How we used a unique anniversary to raise awareness for a new cooking technology Nereus worked with the RF Energy Alliance (RFEA) to drum up continued excitement in the appliance market for a revolutionary cooking technology — solid-state RF energy (SSRFE). With capabilities beyond a traditional magnetron-powered microwave, SSRFE is set to power intelligent cooking devices of the future. The campaign began when we identified a relevant news trend: the 50th anniversary of the microwave oven. … Read More →