Public Relations
Public Relations is the core of our agency, and our deep tech relationships set us apart from our peers - differentiating our team and your work.
Our strategic communications and media relations services include:
- crafting and disseminating announcement materials,
- managing media inquiries,
- organizing targeted media event activities,
- and creating compelling campaigns to promote your brand, organization, and message.
Our established relationships with analysts, journalists, influencers, and key stakeholders ensures that your message reaches the right audience. And when the chips are down, our team of public relations experts is able to provide strategic crisis communication support, helping your representatives navigate the most challenging situations.
Our end goal: position your brand, spokesperson(s), and organization as an industry thought leader by establishing trust and credibility, resulting in long-term success.
Association Support
Our association support services are backed by more than two decades of collaborative relationships with global technology consortia. Evolving from VTM Group — the technology industry’s leading association management company — Nereus is a unique, flexible, public relations and marketing communications agency focused on:
- Partnership. Our team drives program momentum by seamlessly integrating with and actively participating in marketing workgroups. We stay in step with participating members to provide valuable and appropriate counsel while remaining on task.
- Neutrality. We are committed to the objectives and interests of the consortia we represent rather than the objective of a single member. This third-party neutrality is essential for properly executed campaigns, projects, and programs, whether mission critical or ancillary.
- Consensus Building. Nereus understands the importance of and contributes to building participant consensus while remaining aware and respectful of the organization’s member diversity and contributions.
- Inductive Campaign Messaging. We recognize the importance of evangelizing client solutions from a position of knowledge. Considering this, we work to continually develop a deep understanding of the technologies, issues, and markets unique to each associations' members.
- Program Development. The consortia lifecycle requires a variety of communications tactics and levels of support over time. Our experienced team understands cross-function disciplines and will recommend the most effective solutions to achieve your goals, rather than force fit standard tactics and procedures to simply check a box.
Our end goal: meet your organization's unique public relations and marketing communications needs throughout its lifecycle - from launch to sunset.
Digital Marketing
Nereus utilizes a variety of digital marketing platforms and tools to bridge the gap between socially-savvy audiences and engineer speak.
Digital marketing can be a powerful of reaching and engaging with targeted audiences. Nereus' services encompass a variety of strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email campaigns, content marketing, and more.
We leverage data analytics against established goals to evaluate efficacy and optimize campaigns, ensuring the highest return on investment (ROI) possible for our clients. Our digital marketing campaigns connect clients with a global audience, increase brand awareness, drive website traffic, and generate leads.
Our end goal: analytics-based audience targeting, cost-effective strategies, measurable results, and continuous adjustment of tactics based on performance, to achieve our clients goals.
Event Engagement
The most effective public relations and marketing campaigns originate from a comprehensive strategic plan; which often includes tradeshow presentation and presence as well as proprietary member and media events.
We partner with clients to develop a calculated campaign roadmap that includes tested engagement strategies, well-defined target audiences, and measurable goals.
Key services provided by the Nereus team includes:
- Advanced planning and strategy for media outreach
- Event presence messaging and promotion
- Speaker support – including presentation submission, content creation, and editing
- Agenda mapping and development
- Contract negotiation and management
- Promotional materials development and dissemination
- Onsite engagement and briefing facilitation
Follow-up management
Working with our global events logistics planning partners within our parent company (VTM Group), Nereus' communications professionals ensure that each objective is met and make the proper adjustments to address any challenges that may arise.