By Joe Balich This post continues our series on making the most of your next event presence outside of merely hosting an exhibit on the show floor. In part one of the “Beyond the Booth” series, we explain how media engagement and speaking opportunities can expand your message to an even larger event audience. In our second edition, we explore additional promotional opportunities stemming from event awards and social media. Event Awards In addition to speaker sessions and vendor … Read More →
January 2017 News Recap
By Allison Barry 2017 has certainly had an exciting start! From thousands of Google employees protesting to consumers #DeletingUber and orangutans finding love, the year of the rooster has been interesting so far, to say the least. But none of this may matter because we may just be living in a hologram. Let’s take a look at this month’s most interesting news stories. The beginning of the month started off with the annual Consumer Electronics Show (CES) in Las Vegas. Attendees traveled … Read More →
Beyond the Booth – Making the Most of Your Next Industry Event (PART I)
By Joe Balich An official presence at a tradeshow or conference offers companies one of the best opportunities to showcase their latest products, services, and solutions. Through creative signage, product demonstrations, informational handouts, and an engaging booth staff, attendees can walk away with a solid understanding of your organization and its offerings. That said, simply hosting a booth on the exhibit floor can result in both a waste of valuable time and resources. Remember, your … Read More →
2016 – the News Year in Review
By Allison Barry & Rachael Watson This year has proved to be a very interesting year for news – from politics and electronics to celebrities and foreign policy – 2016 certainly deserves the title of “surreal.” Among (but certainly not limited to) the biggest news topics this year were: The 2016 Olympics The heated US presidential election The Cubs finally winning the world series Samsung’s exploding phones Brexit One of the most interesting aspects of 2016 … Read More →
8 tips for international business travel from someone who has messed it up before
By Liz Nardozza I fall into one of two categories when I travel. Sometimes I have a printed copy of my itineraries and have already reviewed maps of the city. Other times I have to remind myself of the country I’m visiting after boarding the plane and I need to Google the currency exchange rate in the airport. This means I’ve done a lot of things right and a decent amount of things wrong over the years. Here are my top 8 tips for international business travel: 1. Bring cash and more than … Read More →
November 2016 News Recap
By Allison Barry The Chicago Cubs Fly the W, Snapchat Spectacles Available via Vending Machines, Samsung Makes a Big Investment, Coke Launches the ‘Selfie Bottle’ and Fake News Takes Over Facebook November is known for the familiar feeling of gathering with friends and family to give thanks and enjoy hearty foods. Since the election has taken over our newsfeeds, here are five stories to discuss over the Thanksgiving dinner table that have nothing to do with politics, including the Chicago … Read More →
Tell a Global Story
From 2015 to 2016, Nereus engaged in a global launch campaign supporting a next generation specification for consumer electronics. Our clients' goal: to raise awareness of the new technology. The Nereus and client teams engaged press and analysts and key industry events around the world, resulting in 125 briefings and 100+ unique feature articles in top-tier outlets. Nereus developed and planned reactive announcements as well (3 global and 1 domestic) resulting in 97,094 document views on … Read More →