From 2015 to 2016, Nereus engaged in a global launch campaign supporting a next generation specification for consumer electronics. Our clients’ goal: to raise awareness of the new technology.
The Nereus and client teams engaged press and analysts and key industry events around the world, resulting in 125 briefings and 100+ unique feature articles in top-tier outlets. Nereus developed and planned reactive announcements as well (3 global and 1 domestic) resulting in 97,094 document views on BusinessWire.com. The team also developed a direct-to-consumer advertising campaign which led to 20M impressions in 2015 and 30M impressions in 2016.
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