The Nereus team was challenged when our client requested that we find a way to strengthening their already stellar positioning on the Big Stage at the Consumer Electronics Show (CES).
Nereus’ strategy was to highlight industry adoption by promoting product shipments and industry wins. Nereus also worked with the client to strategically release product announcements timed around the Show. The team leveraged independent testing by octoScope in a release that validated our client’s chipset claims. To further drive media interest and garner coverage, Nereus orchestrated individual briefings with key editors and analysts at CES.
As a result, the client was positioned and featured as an industry pioneer at CES. Their exhibit attracted considerable traffic throughout the show and press events were mobbed, providing excellent exposure. Nereus capitalized on press/analyst outreach to disperse key messages and showcase the technology.
The client’s solution was named one of the most compelling technologies at CES, won an Editor’s Choice Award from Popular Mechanics, and the CES Innovations Design and Engineering Award. They went on to receive a gratifying amount of interest from attendees, press and analysts. Additionally, more than 400 positive articles were published that contained key messages and positioned the client as a leading innovator.
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