In the fall of 2016, Nereus worked hand-in-hand with a newly-formed association to launch their website and publicly announce the organization.
Along with distribution of the press release, the Nereus team targeted top tier tech industry publications and arranged and managed more than 20 press and analyst briefings, resulting in 90 articles. The team also created social media elements for the client, to amplify the announcement and increase awareness within the ecosystem.
Following the successful launch, Nereus is continuing to work with the consortium, developing marketing and promotional materials and managing social and traditional media engagement.