CES® is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators. It’s where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector.
CES by the numbers
- 323 Fortune 500 companies
- 60% of registered attendees are senior-level employees
- 174 countries represented
- 41 technology categories covered
As usual, there were big reveals from top industry leaders — like Dell, Samsung, Intel and others — showing off products that will be on shelves later this year. Others may never reach the consumer market but are fascinating concepts that push the technological envelope and crank creativity up to eleven:
- Flying car — Aska, which revealed its A5 flying car for a cool $800,000
- Acer takes it a step further with its new desk-bike combo that also powers your devices as you go
- The long-teased Razer Edge could give the Nintendo Switch and the Steam Deck a run for their money
- Samsung demoed its Premiere projector, an ultra-short throw projector that can create an image up 150 inches diagonally and also revealed its Flex Hybrid, a phone with a folding and sliding screen
- Sony is teaming with Honda for the tech company’s first electric vehicle to actually hit the market
- LG revealed a completely wireless 97-inch TV
- Affordable smartphones were also a feature of the consumer tech products to hit the market this year with brands like Samsung and TCL releasing products for under $200.
Big Takeaways from the Nereus Team
Nereus team members were onsite supporting multiple clients at CES 2023 and were happy to be attending the conference in person following the pandemic-induced hiatus.
Kevin Gaboury said, “It’s huge! Seriously, I was amazed by just the overall scale of the event. The Venetian Expo (where my client’s booth was located) is massive, but there’s also the Vegas Convention Center and stuff going on in other venues across the city.”
According to Joe Balich, it was an important show for meeting our clients goals: “CES is by far the biggest gathering of CE press and industry players in the world – it gives my clients an ideal location to highlight our technical updates to the media, exchange key insights with industry analysts, and interface with members to increase engagement with our constituents.”
Joe found meeting in person with vendors and clients to be a huge plus: “Being face-to-face again after the pandemic-driven hiatus was much more beneficial than I expected in terms of meaningful engagement with press and the industry at-large.”
It was important for the Nereus team to be at CES 2023 for a variety of reasons, but most importantly it provided a welcome opportunity to engage with our clients on a deeper level and work on forecasting for the future of consumer electronics — both the fantastical and the practical. The future certainly is exciting and Nereus is ready to blast off!