Sophia Meyer
Sophia Meyer is an Account Executive on the Nereus team. Sophia attended the University of Oregon, where she graduated with a BA in public relations from the School of Journalism and Communication. Sophia is a strong believer in storytelling and its potential to spark change. She enjoys helping clients find their "voice" to strategically communicate their story to target audiences. In her spare time, Sophia enjoys writing for her personal blog, reading and finding new hiking spots in the … Read More →
Nereus Wins Statewide PR Award
The Nereus team brought home the hardware at the annual PRSA Oregon Spotlight Awards on Nov. 7. The awards recognize the best public relations, marketing and communications campaigns across the state in several categories, including Community Relations, Printed Communications, Events, Integrated Communications, Media Relations, Digital Communication, News Releases, and Social Media. Nereus won a Merit Award – News Release/Social Media for our work with USB Implementers Forum (USB-IF) to … Read More →
Get Your Campaign Cooking
How we used a unique anniversary to raise awareness for a new cooking technology Nereus worked with the RF Energy Alliance (RFEA) to drum up continued excitement in the appliance market for a revolutionary cooking technology — solid-state RF energy (SSRFE). With capabilities beyond a traditional magnetron-powered microwave, SSRFE is set to power intelligent cooking devices of the future. The campaign began when we identified a relevant news trend: 2017 marked the 50th anniversary of the … Read More →
Quarterly Tech News Roundup – Q2 2018
From (really) fast computers to Facebook’s continuing troubles, the second quarter of 2018 brought some interesting tech news stories. Kids are gambling on Fortnite, Amazon might set up its HQ2 in Raleigh, and you may be more addicted to your phone than you thought. So settle in and check out our recap of the top news stories from the second quarter of 2018 before the FCC takes the open internet away for good. By the Nereus Team Amazon selects HQ2 finalists (sorry, Boston) Amazon — … Read More →
Don’t Forget the Message! The Importance of Consistent Messaging to Avoid Communication Blunders
This is the first of a two-part series about the value of consistent messaging in PR By Matt Baxter We’ve all been there. You’ve prepped for the interview, you know your product or position well (perhaps too well) and you’re confident in what you need to say. It’s going well and you’re feeling good. Then the reporter asks a difficult question – perhaps it’s something just slightly off topic, but within your area of expertise. Naturally, you want to be helpful and answer the question, so … Read More →
Can I have a daiquiri now? The struggles of a PR pro in the summertime
By Rachael Watson LET’S GO SURFIN’ NOW! EVERYBODY’S LEARNING HOW! COME ON AND … oh wait … I’m in PR! I don’t have time for surfing! That’s right. Much like New York City, the public relations field NEVER sleeps – as long as the 24-hour news cycle keeps on chugging. And even though summer is upon us, there is still plenty of work to do to prepare for fall – arguably one of the busiest times of the year. So, when your clients are all out enjoying vacation, the kids are out of school, and … Read More →